TIL that Tom Cruise's career saved Ray-Bans from extinction. Business was tanking in the 70s, so Ray-Ban signed a product placement deal for 60 films. Risky Business, Top Gun, and Rain Man
DFS and Luxottica seek differentiation with Ray-Ban concept in Hong Kong - The Moodie Davitt Report -The Moodie Davitt Report
RAY-BAN EXPANDS IN CHINA WITH MORE THAN 100 STORES | Luxottica
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Through The Looking Glass: Why Facebook's Camera-Enabled Glasses Will Fail